Inspiration Corner - NDP & Recipes

Our customers are no longer consumers but are educated market players becoming increasingly aware of the issues surrounding food.
Our research has found that the main product development trends tend to fall into three main categories of Convenience, Health & Wellbeing, and Indulgence. Environmental issues and concerns are now also increasingly becoming concerns of the consumer. Latest trends in the seafood sector indicate that an eco friendly and sustainable approach is the way forward. In response, please visit our links on our new eco friendly and sustainable initiatives.

Today’s consumer is one of the most informed, impatient and demanding in history. However there is no single consumer profile and each market has it’s own deeply embedded food and flavour preferences.
More and more people are changing their eating habits. The busy lifestyles of many people demand foods requiring minimal preparation in the home. The most important and far reaching trend is convenience. Modern society is crying out for products which fit into our lifestyle. This lifestyle is one where time is in short supply and households are getting smaller, but where expectations are getting higher. Consumers are increasingly aware of the nutritional and health benefits of eating seafood, and we believe that consumption rates will continue to rise. Health and well being trends, reflects a type of lifestyle rather than simply an awareness of health issues. This is an area that seafood can build on.

Trends in the marketplace do not remain static and cycles of change occur regularly. We need to respond to these demands quickly to develop products and packaging which are tailored to each market and each specific customer.
Key words driving development in the immediate future are ‘natural’ and ‘clean label’. ‘Forward to the past’ will also be an important factor in future development where consumers are nostalgic and are longing to return to times when things were that bit simpler. We believe health, convenience, value and of course taste remain the key drivers and will continue to shape future developments.