NEWS & UPDATES

Innovative New Look Bantry Bay Seafoods Ltd, launched at International Boston Seafood Show

Bantry Bay Seafoods, the award-winning Irish seafood company, today (Sunday, 24th February 2008) unveiled their new-look brand and website at the International Boston Seafood Show, North America’s largest seafood exhibition.

This innovative Irish company, renowned for mussel production, was the first producer globally to be awarded the coveted Irish Sea Fisheries Board’s (BIM) Eco standard for their products, at the launch of the Irish Quality Eco-Mussel Standard at the World Seafood Congress in Dublin, Ireland, last September.

Although eco-standards do exist internationally, this is the world’s first independently accredited eco-standard for aquaculture, and encourages production of an exceptionally high quality, sustainable product. Perhaps unsurprisingly, the company has also been short listed for this year’s prestigious Seafood Champion Award at the International Boston Seafood Show, for outstanding leadership in promoting environmentally responsible seafood.

Unveiling their new brand and website, www.bantrybayseafoods.com in Boston, Bantry Bay Seafoods were keen to point out how their brand reflected the virtues of the company. From humble farming beginnings, the company has now become a key player in the global market with its range of simple, natural products, combined with mouth-watering recipes, providing the consumer with healthy, balanced dietary benefits. These core values are reflective in the new-look brand, which reinforces the company’s ethos by providing premium quality products at affordable prices.

Denis Minihane, Bantry Bay Seafood ltd, tells us: “With consumers becoming more environmentally conscious in their buying habits and adopting more sustainable purchasing patterns, the eco-standard and associate eco-label allow us to differentiate our product and satisfy a consumer need, while also minimising our environmental impact and ensuring best practice management, throughout the supply chain. Our new-look brand helps to distinguish us by highlighting our core values as well as allowing us to provide consumers with premium quality products at affordable prices.

Recognising the need for a sustainable approach to the industry was vital in ensuring demand for Bantry Bay Seafood’s world class products, and the brand further reinforces the message that we are keenly aware of, and actively engaging, the increasing environmental obligations on us all .“ concluded Mr. Minihane.

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Editors Notes:

An extension of the existing Irish Quality Mussel Scheme, the Irish Quality Eco-Mussels Standard is awarded to mussel growers and processors who meet a number of key criteria and follow strict environmental management practices in all aspects of their business.  The standard guarantees assurance that the mussels have been produced with due care for the environment, above and beyond all existing requirements and is accredited to EN45011, the Gold Standard for product certification.